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How to Brand it Like Beckham
1. To be a great brand, you must have a great product in the first place: not necessarily a better product, but something that is different, that you are dedicated to and that you constantly strive to...
View ArticleDavid Beckham & Noel Gallagher Star Wars Ad for Adidas
In case you missed this the first time around, here’s a link to the adidas viral ad that was voted one of the Best Celebrity Ads of 2010. Everything about the star-studded “cantina” spot is both...
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Why the UK Riots Made Me Fall Out of Love with Adidas
I’ve always loved adidas. I even have a big wardrobe full of adidas shells in different colour ways, but I fell out of love with one of my favourite brands this week. Living only 200 yards away from...
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My Life in 31 Brands…
30 Years on and as much of a brand whore as ever... For nothing more than my own indulgence, I thought I’d celebrate the 30th Anniversary of Pac-Man this weekend with a retrospective of my life in 30...
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